Digital Commerce
Digital commerce is growing at present and is expected to be the primary way products and services are bought and sold in the future. The search, evaluation, and purchase of goods and services through digital and
physical sales channels with a flexible path to purchase is the digital commerce experience, which is a highly integrated process.
The experience depends on the need for access to product or service information throughout the purchasing process, the freedom to complete the final transaction and receive delivery via a variety of online and offline commerce routes, and the capacity to share and receive experiences across customer networks.
