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Artificial Intelligence (AI) has brought about remarkable advancements in various fields, but it also comes with potential dangers, particularly in the realm of cybersecurity. Here are some of the key risks associated with the intersection of AI and cybersecurity:

### Adversarial Attacks

AI algorithms, such as those used in image recognition or natural language processing, can be fooled or manipulated through carefully crafted inputs. Adversarial attacks involve introducing subtle changes to data that can cause AI systems to misclassify or make incorrect decisions.

### Automated Hacking

AI can be employed to automate hacking processes, making cyberattacks more sophisticated, targeted, and difficult to detect. For example, AI-powered bots can scan systems for vulnerabilities and launch attacks at a scale and speed that would be impossible for human hackers.

### Deepfakes

AI has enabled the creation of convincing deepfake content, such as manipulated videos or audio impersonations. This technology can be used to spread misinformation, impersonate individuals, or undermine trust in various sectors, including politics, finance, and media.

### Privacy Concerns

AI systems often require vast amounts of data to function effectively. The collection, storage, and analysis of personal data raise serious privacy concerns. If not adequately protected, this data can be exploited or leaked, leading to identity theft and other privacy breaches.

### AI Bias

AI algorithms are only as good as the data they are trained on. If the training data is biased, the AI system can inherit and amplify those biases, leading to unfair or discriminatory outcomes in cybersecurity decision-making.

### AI-Enhanced Malware

Cybercriminals can use AI to develop sophisticated malware capable of evading traditional security measures. AI can enable malware to adapt, learn from its environment, and stay hidden from detection systems.

### Machine Learning Poisoning

Attackers can manipulate AI models during the training phase by injecting poisoned data. This can compromise the integrity and effectiveness of the AI system once deployed.

### Lack of Explainability

Some advanced AI models, such as deep neural networks, are complex and difficult to interpret. The lack of explainability can hinder understanding why certain cybersecurity decisions are made, making it challenging to identify vulnerabilities and address potential issues.

### Weaponization of AI

Nation-states or malicious actors could exploit AI technologies for offensive purposes, including cyber warfare, hacking critical infrastructure, or launching large-scale cyberattacks.

### Disruption of AI-Enabled Security Systems

Attackers may target AI-based security systems themselves, attempting to disrupt or compromise their functionality to gain unauthorized access to sensitive data or networks.

To address these potential dangers, it is crucial to develop robust AI systems that prioritize security and privacy. Ethical AI practices, data protection measures, explainable AI, and ongoing research in adversarial AI are essential steps towards ensuring the responsible and safe integration of AI in cybersecurity and other domains. Collaboration between experts in both AI and cybersecurity is necessary to stay ahead of emerging threats and develop effective countermeasures.

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Cybersecurity and Artificial Intelligence: AI's Potential Dangers

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As an AI language model, here's why organizations in general require disaster recovery and backup solutions.

### Data Protection: 

Organizations handle vast amounts of critical data, including customer information, financial records, intellectual property, and operational data. Losing this data due to a disaster or system failure could have severe consequences, ranging from financial losses to legal and reputational issues. Disaster recovery and backup solutions ensure that data is protected and can be restored in case of any unforeseen events.

### Business Continuity: 

Disasters, whether natural or man-made, can disrupt normal business operations. Having a disaster recovery plan ensures that an organization can recover and resume its essential functions as quickly as possible, minimizing downtime and ensuring business continuity.

### Minimize Downtime:

Downtime can be costly for any organization, leading to lost productivity and revenue. A robust disaster recovery solution enables swift recovery from system failures, hardware malfunctions, or cyber-attacks, reducing downtime and allowing the organization to maintain its services without significant interruptions.

### Regulatory Compliance: 

Many industries and countries have specific regulations regarding data protection and retention. Having a well-implemented backup and disaster recovery plan helps organizations comply with these regulations, avoiding potential legal penalties and sanctions.

### Cybersecurity and Ransomware Protection: 

Cyber-attacks, such as ransomware, are becoming increasingly prevalent and can cause data loss or data encryption, leading to extortion demands. Having a comprehensive backup strategy helps organizations restore their systems and data without giving in to ransom demands.

### Hardware Failures: 

Despite efforts to maintain hardware, failures can still occur. A solid backup solution ensures that even if hardware fails, the data remains safe and accessible.

### Human Errors: 

Accidental data deletion or corruption can happen due to human error. Having backup solutions with version control allows organizations to revert to previous states and recover lost data.

### Scalability and Growth: 

As organizations expand and grow, their data volumes also increase. A well-designed disaster recovery and backup solution can scale accordingly to accommodate the growing data needs.

### Insurance against Unforeseen Events: 

Disasters, whether natural disasters, fires, floods, or other unexpected incidents, can occur without warning. Having a backup and disaster recovery plan in place is like an insurance policy that safeguards the organization's valuable assets.

### Peace of Mind: 

Knowing that there is a robust disaster recovery and backup strategy in place gives peace of mind to stakeholders, including customers, employees, and investors, as they are confident that the organization is well-prepared to handle any adverse situation.

In summary, implementing disaster recovery and backup solutions is essential for organizations to safeguard their data, ensure business continuity, comply with regulations, protect against cyber threats, and mitigate potential financial and reputational risks.

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Disaster Recovery Service Provider | Best Backup Solution Provider | Cloud Backup 

Cons of working without proper DR and Backup functioning.

Why do you require Disaster Recovery and Backup solution in your Organization?

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Enterprise Security in One Framework for Vulnerability Management, Detection, and Response (ESOF VMDR) is a software application designed to address future risks and vulnerabilities, emerging unknowingly in the age of zero trust.

Accommodating the risks associated with five major segments of an IT landscape, namely, Application, Infrastructure, People, Incidents, and Government Risk and Compliance, the ESOF VMDR platform allows IT security teams to gain long-sighted visibility into the overall security posture of a business all under a single space, giving a comprehensive view of risks and vulnerabilities posed to the complete IT stack.

The modern architecture of ESOF VMDR has been revamped in a way to expedite the remediation and mitigation processes before carefully discovering, vigorously assessing, and effectively prioritizing the risks based on their severity index, thus facilitating vulnerability management at its best.

A survey conducted by TAC Security among a stack of security leaders and IT administrators projects that despite using the latest software for managing cyber vulnerabilities and risks, they rely on documented digital risk reports to recognize their severity and then take actions against them accordingly.

Lack of cumulative data over asset security and related risks must be presented in a form that is easy to understand to orchestrate the processes of vulnerability management and to transfer valuable insights into safeguarding the security network and reducing the attack surface. 

(ESOF VMDR Explore offers an intelligible data form of scanned vulnerabilities represented through a dashboard that helps teams to react on it wisely and decisively.)

With a lot of updates and advancements made in ESOF, ESOF VMDR is transformed to eﬀectively manage your network vulnerabilities to eliminate the risks, allowing your IT Security leaders to manage and maintain all your digital assets from one space and update all teams collectively.

ESOF VMDR Explore is an add-on feature embedded in the software to allow the IT teams to gain strategic decision support on identifying and assessing vulnerabilities associated with business assets, scanned throughout the global business IT infrastructure.



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ESOF VMDR – Explore Advantage

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The best Acronis distributor in UAE, Qatar ,Oman, Bahrain, Kuwait. Acronis is the world leader in cyber security, solving concerns like safety, accessibility, privacy, authenticity, and security (SAPAS) with revolutionary backup, security, disaster recovery, and enterprise file sync and share solutions that run on-premises, in the cloud, or at the edge. Protects all data in any environment, including physical, virtual, cloud, mobile workloads, and applications, thanks to AI technology and blockchain-based data authentication. Brand is trusted by 80% of Fortune 1000 and has over 5 million clients, including 500,000 business customers and a large global network of Acronis API-enabled service providers, resellers, and ISV partners. Acronis is a global corporation with locations across the world with customers and partners in over 150 countries, with dual headquarters in Switzerland and Singapore.

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Backup as a Service (BaaS) provider in Oman, Kuwait, Bahrain, Qatar, UAE, and worldwide. Secure your data with timely backup solutions for easy access and recovery.

Backup Service provider| Acronis Server Backup | Acronis Backup | Acronis | DataguardNXT

How to choose Best Acronis Distributor in Dubai, Oman and Bahrain

Assured Backup and DR Protection for Critical Business Data

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Losing of data can be a nightmare for anyone. What if the calamity strikes in a bank? An un-imaginable loss it can be. For years most of the organizations world around are in dire search to prevent such a disaster. With the invention of AI, it became more challenging as the recovery rate of the data lost has become quite difficult. In such a scenario, the developers have come forward for disaster recovery software's to prevent the un-thinkable. Acronis is such a disaster recovery option most of the organizations look upto.  

Now in the case of a bank where numerous personal and financial data of people are kept, the management has to be crucial for its security. The backup and disaster recovery plan are centered on restoring critical bank operations and services as soon as possible. The plan may comprise a set of regulations and best practices that banks must adhere to in order to achieve a healthy recovery. Any backup and disaster recovery plan should include a well-structured approach to guide IT, administrators, through the process of re-establishing normal access to data. In this case, Acronis plays a huge role in securing the data. 

In the case of a cyber-attack, hardware failure, power or network loss, or human error, a bank's ability to function normally and recover from these crises depends on having a thorough backup and recovery catastrophe plan in place. It's no secret that the banking industry now places a premium on online interactions. Data management has become crucial from a compliance and customer service standpoint. It is imperative for financial institutions of all sizes to prioritise and plan for efficient and speedy disaster recovery in order to maintain compliance, reduce downtime, and most importantly, continue to satisfy the needs of their clients both during and after a disaster or disruptive event.  

The cost of running a secondary datacenter from scratch is prohibitive for the vast majority of organizations. For small and medium-sized businesses, cloud and on-premises data recovery solutions are the only real possibilities. If you want safety, dependability, and a good return on your money, though, which choice should you make? Implementing a cloud-based disaster recovery solution is becoming increasingly common as data growth drives up data complexity and enterprise value. In today's data-first financial sector, on-premises, secondary datacenter, and cloud data disaster recovery alternatives are all feasible. However, the cloud recovery option has several advantages that aren't available to institutions of all sizes. 

Even though it's a mandated necessity for banks, disaster recovery can feel like insurance to many CIOs. However, the value of data backup and recovery goes beyond the avoidance of disasters. The loss of only one server can have a devastating effect on a company's ability to function, potentially resulting in unhappy customers and a drop-in revenue. For this reason, it is imperative to regularly back up your data. Cloud backups in particular are great resources for dealing with these minor setbacks since they enable any server to be accessed and temporarily run in a safe environment or backup data to be retrieved on the go.  

Acronis Cloud data recovery offers a flexible, cost-effective and scalable option for your institution’s disaster recovery plan. Fentura Financial Inc., used Acronis True Image Corporate Workstation and Acronis True Image Enterprise Server with virtually no user training on six workstations and 40 servers, which represent 100 percent of file servers at the bank. Although Fentura still maintains and stores offsite backup tapes for long-term disaster recovery, immediate fixes are done with Acronis True Image. This enables Fentura to reboot its servers and get back up and running within seven minutes, and recover an entire server from a bare-metal restore situation in 15 minutes. 

To sum up, as digital channels continue to grow in importance, the difficulty of managing and storing data in the financial sector will only intensify. Your organization can benefit from cloud data recovery since it is a scalable, adaptable, and cost-effective disaster recovery strategy. 

Acronis is the best backup providers in UAE, Qatar, Oman, Bahrain and Kuwait. Regardless Acronis is also the best distributor in UAE and in other GCC countries.

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Best Backup Provider | Backup solution and disaster recovery| Dataguardnxt

Having a reliable backup system, like Acronis, can be the best way to avoid a malfunction.

Banks need backups. Without backup, natural disasters can be dangerous. Can Acronis help?

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When you choose a cloud management service, you can rest assured that your cloud workloads will be safe, your operations will run smoothly, and your infrastructure will be used to its full potential. DataguardNXT is the leading Bitdefender distributors in UAE, Qatar, Oman, Bahrain, Kuwait.

**THE CHALLENGE**

Pronto Cloud, a managed enterprise resource planning (ERP) and data centre service, was developed by Pronto Software with security, resilience, performance, and management as its primary goals. The problem with the company's previous security solution was that it relied on agents running on endpoints, which slowed everything down. Even more importantly, as the sophistication of assaults has grown over the past few years, Pronto Software's security solution was not offering adequate defense. In order to strengthen its security, Pronto Software ran proof-of-concept (POS) tests with competing technologies, such as Bitdefender's GravityZone. 

**THE SOLUTION**

Customers of Pronto Cloud, Pronto Software's private cloud solution, may now benefit from a comprehensive suite of security services, all delivered by a single virtual appliance powered by GravityZone. The features offered by GravityZone include centralized management, numerous layers of security, a vaccine against ransomware, and protection from exploits. 

GravityZone Security for Virtual Env per CPU is also used by Pronto Software to make a smaller dent in their cloud's computing resources and to automate their security management in both the Pronto Cloud and VMware. 

Six thousand Pronto Cloud-based endpoints are safeguarded by the GravityZone platform across three separate data centres. Most of the endpoints in Pronto Cloud that are protected by GravityZone are virtual machines (VMs) and virtual servers running in VMware vSphere settings, however Linux and Windows servers are also included. Cognos business intelligence, Informix, Microsoft SQL Server, and Pronto Xi enterprise resource planning are just some of the applications and databases that are safeguarded by the GravityZone platform. Upon installation, GravityZone immediately demonstrated its worth. 

**THE RESULTS**

Cloud workloads and virtual machines ran 20% faster on GravityZone than on any of the other technologies evaluated in the POC. 

During POC with Bitdefender, there wasn’t any performance degradation, which has been the case in production as well. Bitdefender solution is lightweight even when the VMs are of high density in the data centers. With Bitdefender one can assure that the security software doesn’t drag in performance and the cloud efficiency has subsequently improved. 

A recent attempt to breach the environment via the Log4Shell vulnerability has been prevented, quarantined, and addressed by GravityZone. 

One of Pronto Software's greatest accomplishments is their collaboration with Bitdefender. 


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Check out why Bitdefender GravityZone provided 20 percent better performance of cloud workloads and VMs than the other solutions that tested in the POC.

Having trouble implementing a corporate cyber-security on a budget?

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Cybercriminals are already capitalising on the tragedy in Turkey and Syria, where thousands of people were killed by multiple earthquakes last Monday.

Bitdefender Antispam Lab has discovered some new efforts at fraud targeting Bitdefender customers, proving once again how relentless cybercriminals are in their pursuit of financial gain at the expense of innocent internet users.

Even when thousands have been killed and tens of thousands are left searching through rubble for survivors, fraudsters are preying on the goodwill of individuals all around the world who want to help those who have been affected by this tragedy.

Scammers pretend to be from a Ukrainian charitable organisation and ask for donations so they can aid victims of Monday morning's natural disasters.



>“_We are launching support the people of Turkey and Syria who have been hit badly with The Ongoing Earthquake, this has displaced many families and children, leaving them homeless._



>_WLADIMIR FOUNDATION has taken it upon herself to render first hand Aid on ground to help as many people as possible..
We are urging you to please donate to VictimsWe are urging you to please donate to Victims_"


Most of the scam emails in this first set of samples originated from Pakistani IP addresses and were addressed to victims in South Korea (49%), Vietnam (19%), the United States (7%), India (7%), Denmark (3%), Ireland (2%), Germany (1%), and the United Kingdom (1%).

Further investigation has revealed that the con artists are exploiting the name of a fake Ukrainian organisation to target their victims. Our anti-spam and anti-fraud systems have blacklisted the site hosting the phoney Wladimir Charity Foundation because it was registered on October 3, 2022.

This fake organisation, which had previously claimed to help those affected by the conflict in Ukraine, has now switched its focus and is now accepting cryptocurrency donations for those affected by the recent earthquake.

A brief look at the platform reveals only $4,000 in donations for the Ukrainian Armed Forces, despite the site's claim to be "the leading online fundraising platform in Ukraine."

Nonetheless, beginning in May 2021, one of the BTC crypto wallets displays transactions of up to $100,000.

This fake charity's crypto wallets and name were used in an earlier spam campaign claiming to help Ukrainian refugees. Similarly, deceptive messages began circulating, according to our investigation, on December 29, 2022.

Online scammers prey on people's sympathy for those affected by natural catastrophes in order to gain access to their personal information and finances.

Even while schemes like this have been around for a while, they continue to be a popular way to con unsuspecting victims out of their money.

We have to be on the lookout for suspicious emails and to exercise caution before responding to requests for donations that appear to come from charities. Users should exercise extreme caution in the face of poorly redacted, unofficial-looking texts and the availability of crypto wallets. Those who wish to aid the disadvantaged should look into established charities and contact them through their appropriate ways.

In-Depth Analysis, Revised: **8 FEBRUARY 2022**

According to telemetry collected by Bitdefender's Antispam Lab, a fresh wave of fraudulent e-mail charity scams are circulating, taking advantage of the urgent need for humanitarian relief in Turkey and Syria.

In an effort to solicit funds to aid children and families in both countries, fraudsters pose as a global charity organisation working with UNICEF.


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Acronis Distributor | Acronis MSP Distributor | Cloud Aggregator | Cloud Distributor | Databackup | DataguardNXT

With a new online disaster scam, cybercriminals take advantage of people's suffering in earthquake-struck Turkey and Syria. Beware of the scam!!

Cybercriminals exploit earthquake-ravaged Turkey and Syria with a new online disaster scam.

# **The Challenge**

Companies of all sizes are realising the importance of taking precautions to safeguard their data, and many are turning to cloud services like Acronis for assistance. When it comes to cyber security, Acronis has been there for people, companies, and service providers in 150 different nations since 2003. Eighty percent of the Fortune 1000 rely on Acronis solutions today, joining more than five million satisfied customers and half a million businesses.

Acronis must minimise storage expenses in order to stay up with the ever-increasing demands placed on their storage infrastructure. However, it was becoming increasingly difficult and expensive to operate a massive storage infrastructure that spans 14 data centres throughout the globe.

Storage solutions from several suppliers compounded the issue because they did not share an interface or a support team. Acronis also had to maintain its legendary reliability even as it expanded its storage capabilities. Acronis could not afford to skimp on quality as it relies on its cybersecurity and data protection offerings to stay in business.


#### **The Solution**

Acronis wanted to solve these problems and lay the groundwork for its next stage of expansion by standardising its global storage infrastructure on solutions from a single vendor. DIAWAY OÜ, a trusted partner in technology, was called in to help. Experts at DIAWAY fashioned a deployable, scalable architecture, and then built an in-depth financial model to foresee capital and operating costs for the next five years.

In doing so, DIAWAY compared products from a number of industry leaders in the storage space. Western Dig was the only supplier capable of meeting Acronis's long-term expansion needs at a reasonable price.

#### **The Benefits**

Acronis has completed the first step of its planned revamp by implementing Western Digital Ultrastar platforms in the majority of its global storage infrastructure. Its global environment presently comprises more than 220 petabytes of capacity, with additional capacity being added on a regular basis.

Through its partnership with Western Digital, Acronis has obtained the following advantages:

•	**Reduced total cost of ownership (TCO):** Over the next five years, the Western Digital system will significantly cut Acronis' storage costs, including capital expenditures and operational costs for power, colocation, and maintenance, according to DIAWAY. The Ultrastar platform will cost more than 25% less per terabyte than competing options.

•	**Simplified Operations:** Acronis is simplifying its massive storage infrastructure by standardising on Western Digital Ultrastar platforms at data centres worldwide. Today, infrastructure and storage teams use the same processes and technologies and contact the same Western Digital experts for support. A uniform global storage architecture makes capacity planning easier and more predictable.

•  **Long-Term Reliability:** Ultrastar storage from Western Digital provides rock-solid reliability at scale and under demanding performance requirements. Ultrastar has redundant power supply units, IO modules, and fans. Western Digital covers Ultrastar platforms for five years. Western Digital gives Acronis' leadership team confidence to grow its storage performance, capacity, and density.


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Acronis Reduces Global Storage Infrastructure Costs and Management.

Top Cloud Backup Provider Adopts Western Digital Ultrastar Storage as Standard

# **About Bitdefender**

Bitdefender is well-versed in keeping up with the rapid rate of development in the online security industry. In 2011, when the company was about to launch its corporate product GravityZone, it wanted to free its team from the constraints of physical hardware so they could concentrate on innovation. 

Bitdefender desired to eliminate manual procedures and boost automation to facilitate the rapid scaling required by Bitdefender and our clients.

With a global customer base to consider, the company required a highly available cloud service in order to supply security services internationally without interruption.


### **The Challenge**

Amazon Elastic Compute Cloud (Amazon EC2) is used by Bitdefender, which presently operates several hundred instances that manage approximately five terabytes of data. Instances of Elastic Load Balancing are utilised to transport application traffic across various Availability Zones for streamlined global service delivery.

AWS Identity and Access Manager (IAM) enables Bitdefender to manage user access to AWS by enabling the setting of permissions for various accounts. Amazon CloudWatch offers tools for closely monitoring the assets within an Amazon Virtual Private Cloud (Amazon VPC).

#### 
**The Benefits**

Bitdefender has greater instruments for innovation by utilising AWS. With 500 million users, a number that is expanding daily, Bitdefender must ensure that it can simply acquire new clients. Having constructed and operated conventional physical infrastructures, the company realised it would be challenging to scale fast and affordably in this environment. But with AWS, the provisioning of resources is nearly instantaneous.

Similarly, high availability is essential to providing enterprise customers with reliable services. Bitdefender has provided an online security platform with near-zero downtime for the past five years. With AWS as a component of their business, they can easily achieve the service level agreements.

#### 
**The Solution**

People select Bitdefender due to the performance of the solutions and the delivery flexibility, and AWS is a component of this.

Some of the best solutions Bitdefender offers include:

**- Safe from all new and existing threats**

**- Anti-Phishing protection**

**- Safe online banking**

**- Fast, anonymous and secure while surfing the web**

**- Game, movie and work modes**


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AWS Utilizes Complete Cybersecurity Protection from Bitdefender

Protect your cloud and virtual environments from cyberthreats with Bitdefender security solutions.


### Introduction

We were given the task of revamping ecommerce portal for a leading international jewelry group. 

As a leading gold and diamond jewelry brand, the jewelry has achieved an iconic status within a few years of its launch in 2007. As we have understood, its website is not made as per the standards followed for Jewels online. Further study showed that there is some security and authenticity issues with the website.

The leading jewelry store could not afford to compromise on quality because its capacity to be a brand is essential to its continued existence. Hence with the pressure of the time crunch, we made an analysis of the current situation of their website and revamp it.

### Objectives

Based on our investigation and knowledge the jewelry website was not created in accordance with the criteria used for online jewellery. We discovered several key elements that were necessary to redesign and recreate the website in order to distribute material more effectively. There were some problems with the newly added website's validity, performance, and security. There are various problems raised by users, and some of them have been identified and enumerated. Many problems with the product and its brand-building potential have come to our attention. We will be able to renovate it, make it presentable, and make it marketable.

The jewelry store wanted to solve these problems and lay the groundwork for its next stage of expansion by branding it globally. Modern Ecommerce website is an essential tool for developing Jeweler business. It promotes brand development online. Provides customers with means of communication. This opens up options for cross- or up-selling.

### Challenges

**Basic factors to consider for Jewellery Online**

A leading jeweler should always be consistent on providing aesthetically pleasing design language. It is essential that the design displays the quality of the products or services in a professional manner. The points to be considered the most were in the layout, color scheme and font selection in the website.

**1. Experience**

Must offer a user experience that is abundant in features. The market for online sales is more competitive than ever; nonetheless, a convenient and feature-rich user experience can increase customer confidence. Adding/Updating as many as features at times to keep engaging customer.

**2. Capture**

The significance of social media platforms, search engines, and other applications have to be considered. Getting new customers to the portal is the key, Usage of Realistic and Organic SEO Activities. Cross platform marketing, Social Media Platforms, Competitor analysis retargeting and Remarketing all require an excellent Landing Page.

**3. Visual Experience**

The new visual algorithm allows for the inclusion of photos in search. Placing right, clean images helps to boost product presentation and gain users from competitor platforms.

**4. Explanation**

Developing stories for each product and using catchy titles clearly describe the product, mentioning its characteristics, benefits, and target market. It's crucial to be open with users. Size, Material, and Price ought to be obvious.

**5.	Connecting dots**

Starting from Contact us page Instead of just "Sell", keep communicating with customers. Showcase physical presence. Keep implementing new communication channels based on target audience.


The ultimate aim is to make users to fall in love with your amazing product. That's why it's important to craft the jewelry's backstory by discussing its distinctive qualities in an engaging way. Its Important to establish relation of trust with your customer. Make it more memorable, emotional and lovable.

Promoting the brand with regular newsletters, promotions and offers can bring more popularity among the competitors. Organizing occasional events and providing reward programs also boosts the branding of the jewelry.

Armed with these insights, our team hypothesized that better product categories and related product suggestions would improve the user experience of the website.

**User concerns**

Users will definitely have concerns on the authenticity of the jewelry purchased. By presenting and showcasing certifications, hallmarks etc and the website everywhere can put trust on the customers.

The concern for security will be the utmost priority as the privacy of the customers should be secured. For that we provide SSL, WAF, IPs and many more.

**Customer Support**

The website should provide live customer care support with Omnichannel support. Live video interaction within the website can also enhance the customer support. An email contact with own domain should be provided.




**The Design Language**

Based on our research, we narrowed down the problem statement for our design. The user needs to be able to easily find the products they want without having to search through dozens of products.

The present condition of the website is in the classic mode where only traditional wears are displayed. By adding more luxury and lifestyle to design categories with detailed explanations can elevate the elegance of the brand. Portrayal of more professional images of the jewelry designs based on it’s occasions can provide a clear idea for the customers based on their requirements.

### Lessons Learnt

From thorough research, we analyzed the current status of the website. Through user point, the following errors have been noted:

• Page breaks 
• No 404. 
• Site is critically slow. 
• Navigation is extremely difficult
• No Dynamic choices/Operations Unplanned URLs. 
•Very generic theme presentations. 
•Product missing in different pages. 
•Product presentations are not attractive

From technical point of view, we found out that out of 100 Pages crawled- 78 pages have warnings, out of 100 Pages crawled -13 Pages broken, out of 100 Pages crawled -just 2 pages are healthy. This will make a severe impact in website performance. The health is analyzed to be below 80% having 187 critical errors and 1642 warnings.

Upon that no defined keywords are listed. Descriptions are not getting into Search Engines. Visitors are going down MoM Avg Visit Duration is low (Compared to the time required for a purchase).

The speed of the website is critically low. This makes difficulty in navigating and results in less visitors. Time for first Interactive content is 6.0s and fully loaded time is 30.8s compared to competitive websites, which is marginally higher.

As mentioned earlier, the product images are not available which has many aesthetical errors. Product Descriptions are the key for SEO, branding and metadata and its not even mentioned under the product images. The way the products are presented is also not attractive.


### Results

When designing the website, considered some basic SEO plans.
In order to guarantee that the website is viewable by prospective clients choose the appropriate keywords and descriptions.
Developing links and blogs while also making the website easier to explore.

SEO checklist have been prepared and detailed as below:

1: Updating of Meta Data
2: Add Internal and external Links 
3: Content optimization
4: Update Product Descriptions 
5: Add Photography and ALT Tags 
6: Build Expertise and Authority 
7: Check for SSL security 
8: Design for Mobile Users 
9: Track traffic and engagement. 

### Conclusion

Many problems were discovered that are listed below,

- Website authenticity
- Site speed
- Optimization
- Product Presentations
- Content Delivery and Navigations.

Due to the incompatibility of the platform, we only compiled the most fundamental of website flaws and problems. This will be updated with the most contemporary design elements and functionality to attract and keep customers.

A jewelry is an asset that is admired by everyone. To brand it out in the most fashionable way in today’s AI generated scenario has become very competitive. In order to outshine among the competitors one has to perform the utmost on the website to attain the desired results. With the leading international jewelry group we were able to revamp their ecommerce portal and in the end result helped in achieving profitable business. At **DataguardNXT**, we work in attaining better results for our customers by upholding and entrusting their values with us.


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Ecommerce portal revamp for a leading international jewellery group

Makeover of an existing e-commerce portal for a prominent international jewellery group

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