# **The Challenge**

Companies of all sizes are realising the importance of taking precautions to safeguard their data, and many are turning to cloud services like Acronis for assistance. When it comes to cyber security, Acronis has been there for people, companies, and service providers in 150 different nations since 2003. Eighty percent of the Fortune 1000 rely on Acronis solutions today, joining more than five million satisfied customers and half a million businesses.

Acronis must minimise storage expenses in order to stay up with the ever-increasing demands placed on their storage infrastructure. However, it was becoming increasingly difficult and expensive to operate a massive storage infrastructure that spans 14 data centres throughout the globe.

Storage solutions from several suppliers compounded the issue because they did not share an interface or a support team. Acronis also had to maintain its legendary reliability even as it expanded its storage capabilities. Acronis could not afford to skimp on quality as it relies on its cybersecurity and data protection offerings to stay in business.


#### **The Solution**

Acronis wanted to solve these problems and lay the groundwork for its next stage of expansion by standardising its global storage infrastructure on solutions from a single vendor. DIAWAY OÜ, a trusted partner in technology, was called in to help. Experts at DIAWAY fashioned a deployable, scalable architecture, and then built an in-depth financial model to foresee capital and operating costs for the next five years.

In doing so, DIAWAY compared products from a number of industry leaders in the storage space. Western Dig was the only supplier capable of meeting Acronis's long-term expansion needs at a reasonable price.

#### **The Benefits**

Acronis has completed the first step of its planned revamp by implementing Western Digital Ultrastar platforms in the majority of its global storage infrastructure. Its global environment presently comprises more than 220 petabytes of capacity, with additional capacity being added on a regular basis.

Through its partnership with Western Digital, Acronis has obtained the following advantages:

•	**Reduced total cost of ownership (TCO):** Over the next five years, the Western Digital system will significantly cut Acronis' storage costs, including capital expenditures and operational costs for power, colocation, and maintenance, according to DIAWAY. The Ultrastar platform will cost more than 25% less per terabyte than competing options.

•	**Simplified Operations:** Acronis is simplifying its massive storage infrastructure by standardising on Western Digital Ultrastar platforms at data centres worldwide. Today, infrastructure and storage teams use the same processes and technologies and contact the same Western Digital experts for support. A uniform global storage architecture makes capacity planning easier and more predictable.

•  **Long-Term Reliability:** Ultrastar storage from Western Digital provides rock-solid reliability at scale and under demanding performance requirements. Ultrastar has redundant power supply units, IO modules, and fans. Western Digital covers Ultrastar platforms for five years. Western Digital gives Acronis' leadership team confidence to grow its storage performance, capacity, and density.


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Acronis Reduces Global Storage Infrastructure Costs and Management.

Top Cloud Backup Provider Adopts Western Digital Ultrastar Storage as Standard

# **About Bitdefender**

Bitdefender is well-versed in keeping up with the rapid rate of development in the online security industry. In 2011, when the company was about to launch its corporate product GravityZone, it wanted to free its team from the constraints of physical hardware so they could concentrate on innovation. 

Bitdefender desired to eliminate manual procedures and boost automation to facilitate the rapid scaling required by Bitdefender and our clients.

With a global customer base to consider, the company required a highly available cloud service in order to supply security services internationally without interruption.


### **The Challenge**

Amazon Elastic Compute Cloud (Amazon EC2) is used by Bitdefender, which presently operates several hundred instances that manage approximately five terabytes of data. Instances of Elastic Load Balancing are utilised to transport application traffic across various Availability Zones for streamlined global service delivery.

AWS Identity and Access Manager (IAM) enables Bitdefender to manage user access to AWS by enabling the setting of permissions for various accounts. Amazon CloudWatch offers tools for closely monitoring the assets within an Amazon Virtual Private Cloud (Amazon VPC).

#### 
**The Benefits**

Bitdefender has greater instruments for innovation by utilising AWS. With 500 million users, a number that is expanding daily, Bitdefender must ensure that it can simply acquire new clients. Having constructed and operated conventional physical infrastructures, the company realised it would be challenging to scale fast and affordably in this environment. But with AWS, the provisioning of resources is nearly instantaneous.

Similarly, high availability is essential to providing enterprise customers with reliable services. Bitdefender has provided an online security platform with near-zero downtime for the past five years. With AWS as a component of their business, they can easily achieve the service level agreements.

#### 
**The Solution**

People select Bitdefender due to the performance of the solutions and the delivery flexibility, and AWS is a component of this.

Some of the best solutions Bitdefender offers include:

**- Safe from all new and existing threats**

**- Anti-Phishing protection**

**- Safe online banking**

**- Fast, anonymous and secure while surfing the web**

**- Game, movie and work modes**


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AWS Utilizes Complete Cybersecurity Protection from Bitdefender

Protect your cloud and virtual environments from cyberthreats with Bitdefender security solutions.


### Introduction

We were given the task of revamping ecommerce portal for a leading international jewelry group. 

As a leading gold and diamond jewelry brand, the jewelry has achieved an iconic status within a few years of its launch in 2007. As we have understood, its website is not made as per the standards followed for Jewels online. Further study showed that there is some security and authenticity issues with the website.

The leading jewelry store could not afford to compromise on quality because its capacity to be a brand is essential to its continued existence. Hence with the pressure of the time crunch, we made an analysis of the current situation of their website and revamp it.

### Objectives

Based on our investigation and knowledge the jewelry website was not created in accordance with the criteria used for online jewellery. We discovered several key elements that were necessary to redesign and recreate the website in order to distribute material more effectively. There were some problems with the newly added website's validity, performance, and security. There are various problems raised by users, and some of them have been identified and enumerated. Many problems with the product and its brand-building potential have come to our attention. We will be able to renovate it, make it presentable, and make it marketable.

The jewelry store wanted to solve these problems and lay the groundwork for its next stage of expansion by branding it globally. Modern Ecommerce website is an essential tool for developing Jeweler business. It promotes brand development online. Provides customers with means of communication. This opens up options for cross- or up-selling.

### Challenges

**Basic factors to consider for Jewellery Online**

A leading jeweler should always be consistent on providing aesthetically pleasing design language. It is essential that the design displays the quality of the products or services in a professional manner. The points to be considered the most were in the layout, color scheme and font selection in the website.

**1. Experience**

Must offer a user experience that is abundant in features. The market for online sales is more competitive than ever; nonetheless, a convenient and feature-rich user experience can increase customer confidence. Adding/Updating as many as features at times to keep engaging customer.

**2. Capture**

The significance of social media platforms, search engines, and other applications have to be considered. Getting new customers to the portal is the key, Usage of Realistic and Organic SEO Activities. Cross platform marketing, Social Media Platforms, Competitor analysis retargeting and Remarketing all require an excellent Landing Page.

**3. Visual Experience**

The new visual algorithm allows for the inclusion of photos in search. Placing right, clean images helps to boost product presentation and gain users from competitor platforms.

**4. Explanation**

Developing stories for each product and using catchy titles clearly describe the product, mentioning its characteristics, benefits, and target market. It's crucial to be open with users. Size, Material, and Price ought to be obvious.

**5.	Connecting dots**

Starting from Contact us page Instead of just "Sell", keep communicating with customers. Showcase physical presence. Keep implementing new communication channels based on target audience.


The ultimate aim is to make users to fall in love with your amazing product. That's why it's important to craft the jewelry's backstory by discussing its distinctive qualities in an engaging way. Its Important to establish relation of trust with your customer. Make it more memorable, emotional and lovable.

Promoting the brand with regular newsletters, promotions and offers can bring more popularity among the competitors. Organizing occasional events and providing reward programs also boosts the branding of the jewelry.

Armed with these insights, our team hypothesized that better product categories and related product suggestions would improve the user experience of the website.

**User concerns**

Users will definitely have concerns on the authenticity of the jewelry purchased. By presenting and showcasing certifications, hallmarks etc and the website everywhere can put trust on the customers.

The concern for security will be the utmost priority as the privacy of the customers should be secured. For that we provide SSL, WAF, IPs and many more.

**Customer Support**

The website should provide live customer care support with Omnichannel support. Live video interaction within the website can also enhance the customer support. An email contact with own domain should be provided.




**The Design Language**

Based on our research, we narrowed down the problem statement for our design. The user needs to be able to easily find the products they want without having to search through dozens of products.

The present condition of the website is in the classic mode where only traditional wears are displayed. By adding more luxury and lifestyle to design categories with detailed explanations can elevate the elegance of the brand. Portrayal of more professional images of the jewelry designs based on it’s occasions can provide a clear idea for the customers based on their requirements.

### Lessons Learnt

From thorough research, we analyzed the current status of the website. Through user point, the following errors have been noted:

• Page breaks 
• No 404. 
• Site is critically slow. 
• Navigation is extremely difficult
• No Dynamic choices/Operations Unplanned URLs. 
•Very generic theme presentations. 
•Product missing in different pages. 
•Product presentations are not attractive

From technical point of view, we found out that out of 100 Pages crawled- 78 pages have warnings, out of 100 Pages crawled -13 Pages broken, out of 100 Pages crawled -just 2 pages are healthy. This will make a severe impact in website performance. The health is analyzed to be below 80% having 187 critical errors and 1642 warnings.

Upon that no defined keywords are listed. Descriptions are not getting into Search Engines. Visitors are going down MoM Avg Visit Duration is low (Compared to the time required for a purchase).

The speed of the website is critically low. This makes difficulty in navigating and results in less visitors. Time for first Interactive content is 6.0s and fully loaded time is 30.8s compared to competitive websites, which is marginally higher.

As mentioned earlier, the product images are not available which has many aesthetical errors. Product Descriptions are the key for SEO, branding and metadata and its not even mentioned under the product images. The way the products are presented is also not attractive.


### Results

When designing the website, considered some basic SEO plans.
In order to guarantee that the website is viewable by prospective clients choose the appropriate keywords and descriptions.
Developing links and blogs while also making the website easier to explore.

SEO checklist have been prepared and detailed as below:

1: Updating of Meta Data
2: Add Internal and external Links 
3: Content optimization
4: Update Product Descriptions 
5: Add Photography and ALT Tags 
6: Build Expertise and Authority 
7: Check for SSL security 
8: Design for Mobile Users 
9: Track traffic and engagement. 

### Conclusion

Many problems were discovered that are listed below,

- Website authenticity
- Site speed
- Optimization
- Product Presentations
- Content Delivery and Navigations.

Due to the incompatibility of the platform, we only compiled the most fundamental of website flaws and problems. This will be updated with the most contemporary design elements and functionality to attract and keep customers.

A jewelry is an asset that is admired by everyone. To brand it out in the most fashionable way in today’s AI generated scenario has become very competitive. In order to outshine among the competitors one has to perform the utmost on the website to attain the desired results. With the leading international jewelry group we were able to revamp their ecommerce portal and in the end result helped in achieving profitable business. At **DataguardNXT**, we work in attaining better results for our customers by upholding and entrusting their values with us.


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Ecommerce portal revamp for a leading international jewellery group

Makeover of an existing e-commerce portal for a prominent international jewellery group

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At DataguardNXT, we do more than just sell product. We are a technology distributor providing digital transformation services, support and value-added services to our partners. DataguardNXT works in partnership with an extensive channel community spanning across the MEA region. We strongly believe in empowering our partners with the tools and skills to maximize business growth, customer retention and profitability.

In addition to the technical enablement, training and marketing support to become experts in Dataguard’s vendor technologies, our Partner network has been designed to maximize our partners’ success across business models, success metrics, customer requirements and strategic growth programs. 

We provide advanced partner community platform to benefit partners with leads, NFR licenses, marketing resources, technical support portal and reward programs. 

**Join us and enjoy the benefits of partnership!**

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